For teams ready to move, not just learn

Turn your AI investment into operational leverage.

Most companies are spending on AI and getting nothing back. We run one focused session with your leadership team and they leave with a clear execution plan, named owners, and momentum.

Book a Workshop See How It Works
Experience Across

Product innovation. AI strategy. Operational transformation.

20 years of building, launching, and scaling across Fortune 500s, startups, and private equity.

Product Innovation
$420M P&L management, 9 patents, next-gen connected products, new category creation, global market research across 3 continents.
9 patents · $420M P&L · 50% faster launches
AI & Automation
AI infrastructure across 6 portfolio companies, co-founded an AI startup (acquired), automation systems driving 30% cost reductions and 3x revenue growth.
$35M+ value created · 30% cost reduction · 1 exit
Operational Transformation
Post-acquisition integrations, digital transformation of legacy businesses, built marketing and sales functions from zero, portfolio-wide standardization.
6 portfolio companies · 2 acquisitions led · 17% pipeline growth
Recognition
9 Patents · Life Fitness
Good Design · Chicago Athenaeum
Marketing Excellence · Honeywell
Sound Familiar?

Your company isn't behind on AI. It's stuck.

You've seen the demos. Had the internal meetings. Read the memos. But six months later, nothing has shipped and your competitors are moving. The gap isn't knowledge. It's momentum.

"We don't know where to start"

Leadership wants AI adoption but hasn't defined what that means for your operations. So every team waits for someone else to go first.

"Every vendor is selling us something"

You need honest advice about what's real and what's hype. Instead, every meeting ends with a subscription pitch and no clarity.

"Half our team is excited, half is terrified"

Nobody is facilitating the honest conversation about what AI changes, what it doesn't, and what it means for your people.

"We need a builder, not another advisor"

Strategy decks collect dust. You need someone who can show your team what's possible by actually building it in front of them.

The Workshop

Your team becomes the AI team. In one session.

This isn't a lecture. It's a working session designed to get your people from skeptical to capable, using real problems from your business.

Before

We learn your world first

A short intake form captures your tech stack, data maturity, team structure, and the problems keeping your operators up at night. Everything that follows is built around your reality, not a generic curriculum.

Opening

See what's possible, live

We open with a live, working application built for your industry. Not a chatbot. Not a slide deck about ChatGPT. A real tool that combines multiple types of AI (machine learning, retrieval systems, language models) to solve an actual operational problem. Most teams think AI means a chat window. This is the moment they realize it's much bigger than that.

Imagine your invoice classification running in seconds instead of hours, or your field data surfacing patterns no one on your team has time to find. That's the kind of thing we demo, live, in your first 20 minutes.
Session

The conversation your team needs to have

AI readiness. Data infrastructure. Where different types of AI fit your operations. But more importantly: a facilitated, honest discussion about your team's ambitions, constraints, fears, and blind spots. The stuff that never surfaces in vendor meetings.

Outcome

Your team leaves with a plan they own

Not a recommendation deck that gathers dust. A defined sprint with a specific challenge, clear scope, realistic timeline, and named owners from your team. Ready to execute Monday morning, no outside help required.

Sprint
$6,000
Half-day · 3–4 hours
  • Live AI demo relevant to your industry
  • AI readiness assessment for your stack
  • Problem identification and prioritization
  • Facilitated team alignment session
  • One actionable sprint plan with named owners
What Changes

Teams that go through this don't go back to waiting.

Day 1
Your team has a working understanding of where AI fits your operations
Week 1
Sprint is underway with internal owners executing against a defined scope
Day 90
Your first AI initiative is live and generating measurable results
Who's Behind This

Your workshop is led by someone who builds products, not someone who talks about them.

20 years of product launches across hardware, software, and AI. Here's some of the work.

Clarke Mosquito Control field operations

Clarke Mosquito Control

Led a cross-functional team through an AI capstone strategy project, helping leadership identify where AI fits their operations and align teams around an actionable implementation plan.

AI Strategy Workshop Cross-functional
Encube acquired by Hitch Works

Encube

Built the go-to-market engine for an AI-powered workforce intelligence platform before the current AI wave. Encube's skill-sensing technology mined enterprise productivity data to surface evidence-based talent insights. Acquired by Hitch Works in 2021.

Acquired 2021 AI / ML Go-to-Market SaaS
Life Fitness commercial equipment at luxury resort

Life Fitness

Led product development for commercial cardio equipment distributed to facilities worldwide. Full lifecycle management across cross-functional engineering teams. 9 patents awarded.

Hardware Enterprise Global Distribution
Honeywell - The Future Is What We Make It

Honeywell

Product management for safety and detection products shipped under rigorous regulatory and compliance standards.

Hardware Regulated Safety-Critical
Chicago Car Collective - Cars, Culture, Community

LivNow · Chicago Car Collective

End-to-end product strategy, design, and development for consumer and community platforms. Full builds from concept through launch.

Product Strategy Software Full Build
The Approach

No pitch. No upsell. Just an honest conversation about what's real.

Justin Mayer, founder of WRKSTREAM

Most AI workshops are thinly veiled sales presentations. You sit through two hours of slides, get handed a proposal for a six-figure implementation, and your team is no closer to actually doing anything.

WRKSTREAM is different because it's run by a builder. Justin has spent 20 years launching products, from commercial fitness equipment at Life Fitness, to safety systems at Honeywell, to co-founding an AI startup that was acquired before the current boom. He builds AI tools every day. Not as a demo. As his actual work.

That means your workshop is led by someone who knows what's genuinely useful, what's hype, and what your team can realistically execute on their own. No recurring retainer. No platform to sell you. Just clarity and a plan.

Clarke Encube (acquired) Honeywell Life Fitness LivNow Chicago Car Collective
"Testimonial from Justin goes here. Something about Justin Mayer's ability to cut through AI hype and actually build things that work for real businesses."
Justin Ullman · CEO, RhinoDox
"Testimonial from Andy goes here. Something about seeing a business problem and immediately translating it into a solution, which is how HarborIQ got started."
Andy Sertler · President, Sertler & Associates
Get Started

Your team is one session away from real momentum.

Book a 20-minute call. No pitch. We'll talk about where your team is, what's in the way, and whether this is the right fit. If your team doesn't leave the workshop more capable and more aligned than when they walked in, you don't pay.

Book a Call