Connected cardio
Next-generation cardio products brought hardware, integrated software, and digital experiences into one product roadmap for a $100M line.
Life Fitness
Products built
to move.
Five years, three promotions, and a product remit spanning connected cardio, workplace wellness, and a major portfolio integration.
LFProduct / Portfolio / 2014–2019
Life Fitness / Connected cardio product experience
$420MGlobal portfolio P&L
30+Cross-functional team
9Patents earned
50%Faster portfolio launch
01 / The remit
Global scale.
Product-level detail.
As Senior Product Manager for Cardio, Justin led a cross-functional team of more than 30 across engineering, design, marketing, supply chain, finance, sales, and regulatory.
The work connected market insight, product strategy, technology decisions, commercial priorities, and execution across a $420M global portfolio.
02 / The portfolio
Different categories.
One operating discipline.
The products changed. The job stayed grounded in understanding the market, aligning the organization, making difficult tradeoffs, and getting the right product into the world.
InMovement
A workplace wellness portfolio moved from board approval to launch in nine months, roughly half the typical development timeline.
Cybex integration
Product strategy and portfolio decisions helped bring Cybex into the Life Fitness family following the acquisition.
03 / How the work moved
Product leadership from end to end
Research became decisions.
Decisions became products.
- 01Read the market
Global research and advanced analytics across Asia, Europe, and the Americas.
- 02Shape the portfolio
Roadmaps and investment cases tied customer needs to commercial opportunity.
- 03Align the system
Engineering, design, operations, technology, finance, and sales moved against one plan.
- 04Ship at scale
Products moved through development, launch, integration, and global commercialization.
04 / Selected outcomes
Hardware made the work visible. The operating system behind it made the work possible.
The portfolio work earned board approval for a $3.5M expansion, brought InMovement to market in nine months, produced nine patents, and supported the integration of Cybex into the Life Fitness portfolio.
That experience still shapes how WRKSTREAM approaches product work today: see the whole system, stay close to the details, and build toward a result the business can carry forward.